Viz Media Appoints Boutique Licensing Agency in Europe

On November 14, Viz media announced that it will be appointing Boutique Licensing Agency (BLA!) as the European agency to lead the business expansion of its consumer products internationally.

BLA! is a European Boutique-style brand licensing agency with central offices in Barcelona and Copenhagen. Its role will be to create a strategy plan for Europe, sign and manage licenses across general merchandise, and support retail partnerships and collaborations on behalf of Viz. 

BLA! has appointed licensing agency Reemsborko as its sub-agent in the UK.

Viz Media is an American manga publishing and anime distribution company, and its manga and novel publications are distributed by Simon & Schuster in North America. Crunchyroll became the majority owner of Viz Media Europe Group in December 2019.

A minority stake in Viz Media Europe Group has been retained by The Hitotsubashi group, consisting of Shueisha Inc., and Shogakukan-Shueisha Productions Co. ltd.

Additionally, Shogakukan and Shueisha Group retained complete ownership of Viz Media Europe’s publishing business through VME PLB SAS, a new company that Shogakukan and Shueisha Group created.

Source: Press Release

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